KENNETH COLE PRODUCTIONS:
For over 35 years, Kenneth Cole Productions, Inc. has been one of the world’s most recognized fashion companies. This couldn’t have happened without one key asset: our Associates. Designing, marketing, and selling a broad range of shoes, clothing and accessories. KCP Associates are courageous thought-leaders who are relentless in their pursuit of excellence.
OVERVIEW:
The Strategic Partnerships Marketing Manager is responsible for developing and supporting marketing campaigns and activations for Kenneth Cole’s portfolio of licensed strategic partners, both domestically and internationally. The Marketing Manager will help to define marketing strategy activations that ladder to partner growth objectives, in addition to overall brand growth objectives, and take into consideration areas of opportunity within certain distribution channels. The Marketing Manager will work as a liaise between the brand and partners.
This includes but is not limited to:
- Report to the Senior Director of Integrated Marketing and collaboratively work cross-functionally with internal and external partners to support strategic partner needs.
- Liaise between brand marketing and licensed strategic partners, being the main communication link for any and all marketing campaign requests.
- Gather and support strategic partner’s seasonal content creation requests, and ensure alignment with the brand’s full funnel marketing approach.
- Initiate briefs to the internal brand team for any partner requests that support ongoing partner initiatives, specific seasonal partner initiatives, or new launch opportunities.
- Coordinate and support strategies for both brand and performance enhancements on Amazon and Macy’s, in collaboration with strategic partners, the KCP strategic partnerships team, and external agencies, to ultimately drive brand and product awareness and channel growth.
- Ensure that strategic partners are diligent in their communication on Amazon assortment details, in order to have optimized representation on the brand store page.
- Support and integrate into the go-to-market process to ensure any components of strategic partner marketing support are initiated early, and are part of the overall seasonal brand strategy.
REPORTING STRUCTURE:
This position reports directly to:
- Senior Director of Integrated Marketing
This position interfaces internally with the following departments:
- Strategic Partnerships (domestic and international)
- Creative Services and Social Media
- PR Communications and Social Impact
EXPERIENCE REQUIREMENTS:
- Minimum 5+ years experience in a marketing role.
- Strong project management skills and understanding of how to manage the priorities of multiple partners and initiatives in a complex environment.
- Understanding of a full funnel marketing approach and associated tactics.
- Ability to define measurement objectives and analyze performance results of marketing campaigns to help inform future planning.
- Experience in digital marketing, platform marketing, and advertising and media approaches.
- Must possess strong communication and written skills.
- Editorial mindset that seeks to understand what audiences consume and how to market towards it.
- Proficient in Microsoft and/or Mac Office applications, including Powerpoint, Keynote.
- Ability to multi-task in a high-volume, fast-faced work environment.
- Ability to effectively work cross-functionally.
ADDITIONAL SKILLS:
- Ability to multi-task in a fast-paced environment.
- Go-getter, self-starter mentality while working well in a strong team environment.
- Clear communicator with attention to detail.
- Ability to be flexible, with effective problem solving skills.
- Strong interpersonal skills and a professional, respectful demeanor.
- Strong commitment to quality, efficiency and effectiveness
EDUCATION REQUIREMENTS:
- Bachelor’s degree in marketing, or a similar field.