Senior Manager, Marketing, Communications & PR

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA? 

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

The Senior Manager, Marketing, Communications, & PR Operations, will be responsible for successfully managing and implementing a coordinated and comprehensive marketing, communications, and PR strategy to meet yearly goals set by the CEO and endorsed by the USTA Foundation Board of Directors. Reporting to the Head of Development & Partnerships, the Senior Manager will be responsible for achieving the Foundation’s brand and visibility goals by successfully growing its following, visibility, and brand equity. This includes developing a following on social media and via newsletter, cultivating key relationships to increase visibility, developing mission-driven partnerships and campaigns by successfully managing a stable of internal and external service providers and collaborators.

A focus on, but not limited to:

• Marketing, Communications, and PR Operations - Construct strategy for and oversee implementation of targeted and mission-driven campaigns to elevate the USTA Foundation brand and visibility.  Provide on-going guidance and support to a stable of internal and external partners and consultants to ensure that collectively, they are executing against the Marketing, Communications, and PR plans and that the brand and execution strategy are aligned and orchestrated. Create a year-round marketing, PR and editorial calendar to maintain transparent communication and coordination across the organization. 
• Stewardship & Recognition – Work closely with the development team to ensure that sponsors and donors receive high quality updates and are recognized often and appropriately for their commitment to the USTA Foundation mission.
• Data & Analytics - Maintain and monitor brand and visibility metrics across the organization channels to track growth and reputation scores. Make recommendations to the organization about how to improve/build upon progress and challenges. 

Other Duties - as assigned by the organization.

Travel Obligations:

• Senior Manager may have periods of heavy travel in the field to manage special events.
• Attendance at Foundation and USTA meetings and functions –i.e., Annual and Semi-Annual Conferences, the US Open, other tennis activations/tournaments/events, and Staff Development Trainings.
• All travel is to be approved by the Head of Development & Partnerships prior to departure.

Who You Are

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience in marketing, communications, or PR
• Strong leadership and project management skills
• Proven ability to develop and execute successful campaigns
• Demonstrated skills in brand management, visibility, and growth across a complex set of audiences and stakeholders
• Excellent written and verbal communication skills
• Strong knowledge of digital marketing and social media
• Experience with media relations and crisis communications
• Excellent team player
• Experience with or knowledge of the sports industry, particularly tennis, is a plus
• Exhibits an entrepreneurial spirit.
• Excellent communicator (written, verbal and interpersonal skills), solution-oriented and creative thinker.
• Excellent computer and research skills, including the use of database software (Salesforce) and Microsoft Office (Word, Excel and PowerPoint).
• Ability to create and sustain strategic partnerships and relationships.
• Ability to prepare comprehensive administrative reports.
• Ability to achieve common goals independently and as a team member.
• Position is considered exempt.
• This position is designated as “hybrid/flex” and may allow for both remote and on-site work.  Any such position must meet the current USTA hybrid/flex requirements as updated from time to time.  Please consult HR for the most current policy.
• Position will be based in the Orlando or New York City office.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time.

What We Offer

 At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility:  Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.  
• Comprehensive benefits designed to meet your unique needs:  Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally:  401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job
• Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected base salary for this position is $ 95,000 - $110,000. 

This range does not include any additional pay or benefits for which a person may qualify.  The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you’re interested; we'd love to learn how you can “serve” our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.