Job Title: Marketing Manager
Location: Waco, Texas
Starting Pay: $15 per hour
Hours: 20-30 hours per week
About Us:
We are a brand-new climbing gym with big dreams and a fast-paced culture, looking to build a strong community and grow our reach. We’re committed to developing our team with mentorship and professional growth opportunities. At Basin, our team is our family, and we’re looking for go-getters ready to take on the challenge of helping us grow. Are you ready to join us?
Position Summary:
We’re seeking a highly motivated Marketing Manager to lead our social media and digital marketing efforts. This role requires creativity, a strong drive, and the ability to work independently and on tight deadlines. You’ll be managing our social media accounts, creating compelling ad campaigns to drive revenue, and executing a variety of marketing activities with a focus on engaging our community and driving growth.
Key Responsibilities:
- Social Media Management: Oversee and develop content for Instagram, Facebook, YouTube, and TikTok, with a focus on building a vibrant and engaged online community.
- Advertising: Plan, create, and manage ad campaigns that drive revenue and brand awareness. Experience in social media ads and digital ad platforms required.
- Content Creation: Capture and edit high-quality videos and photos that align with our brand. Both short-form and long-form video editing skills are essential.
- Email Marketing & Lead Nurture: Design, schedule, and send out email campaigns for customer retention, lead nurture, and engagement.
- Content Planning: Manage the social media content calendar, planning posts ahead to align with campaigns and events.
- Event Coverage: Be available for a flexible schedule to capture photos and videos at gym events.
- Independent Work Ethic: Self-starter who can manage tasks with minimal supervision, completing work on tight deadlines while maintaining high standards.
- Collaboration: Work well with team members and communicate effectively via email and text, while reporting directly to the Marketing Director and owners.
Qualifications:
- Proven experience in social media management and digital advertising
- Proficiency in email marketing platforms and creating email campaigns
- Strong video and photography skills, including editing and producing high-quality, brand-aligned content
- Experience with both long-form and short-form video editing
- Owns and is proficient with a personal camera
- Organized and detail-oriented with the ability to manage multiple projects
- Excellent communication skills
- Highly motivated, with a strong ability to think independently and thrive in a fast-paced environment
- Strong desire to grow with Basin and ideally stay in Waco, TX, for 2+ years
Why Join Basin?
We are dedicated to supporting our employees' professional development and fostering a culture of growth and community. Joining our team means being part of a new, energetic business ready to make a big impact in Waco and beyond. If you’re passionate about marketing and eager to help us reach new heights, we want to meet you!
To Apply, Please Include:
- A list of social media accounts you have managed in the past or currently manage.
- A marketing campaign template targeting Baylor students, inviting them to join us. Include:
- 3 Instagram post ideas
- 2 video ideas
- 1 marketing email outline
Are you ready to grow with us? Apply today!