Digital Media and Marketing Associate

Description of Duties: 

Social Media Engagement and Outreach 

-Continuously review and connect calendar events of interest to our potential clients as well as relevant travel/international affairs events 

-Create engaging Social Media content across multiple platforms, responding to customers 

-Follow our Group Leaders’ and Pilgrims’ Social Media accounts, especially during pilgrimage, to engage with them and generate more content 

-Develop and Execute an analytics program to continuously improve content to maximize engagement, Analyzing the social data/metrics, insights and best practice and sharing results with management and acting independently, if appropriate, on the recommendations. 

-Continuously improve number of followers and likes 

Marketing & Advertising 

-Develop and Execute 206 Tours’ Omnichannel Marketing Strategy—including Social Media, Email, and other marketing channels as necessary-building content plans to align content with overall brand objectives and initiating recommendations for campaigns 

-Monitor digital marketing trends    

-Develop and Execute 206 Tours’ Digital Advertising Strategy—creating and posting Ads targeting specific audiences 

-Execute an Analytics program to track Marketing and Advertising Success (including ROI) and adjust and refine plans as necessary 

-Produce Blog and Website content as needed 

-Identify, evaluate, and implement new potential advertising/marketing opportunities, techniques, digital tools, and platforms 

-Manage 206 Tours email contact lists 

Product Design and Production 

-Design and create materials to support 206 Tours’ attendance at various Catholic events  

-Design materials: Flyers, Ads, Banners, Posters, various Branded Paper goods) 

-Copywrighting on behalf of 206 Tours 

-Assist the Art Director with Graphic Design for Website and edits to content as necessary 

Business Intelligence, Customer Reviews, and Compliance 

- CMS Upload and edit content as needed  

- Monitoring/respond to online reviews.   

- Follow events and share info re. updates, etc.   

-Ensure 206 Tours’ listings are kept up to date on all websites (e.g. Google, Yelp, Glassdoor) 

-Ensure 206 Tours’ Social Media accounts and other online presence is in compliance with platforms’ policies and any other applicable regulations 

-Monitor competitors, ground suppliers, airlines, hotels, our team, shrines and government tourist boards      

Other 

-Assist with special projects, as needed 

Desired General Skills & Experience: 

• Strong understanding of social media platforms: This includes in-depth knowledge of the nuances of each platform (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, etc.), best practices, algorithm updates, and emerging trends. 

• Content creation skills: Ability to create engaging and compelling content, including text, images, videos, and stories. This may involve writing, graphic design, video editing, and photography skills. 

• Excellent communication skills: Both written and verbal communication are crucial for interacting with audiences, collaborating with team members, and representing the brand effectively. 

• Analytical skills: Ability to track, analyze, and interpret social media data to measure performance, identify trends, and optimize campaigns. Familiarity with analytics tools like Google Analytics, platform-specific analytics, and third-party social media management platforms is often required. 

• Community management skills: Ability to engage with followers, respond to comments and messages, and build a positive online community. 

• Marketing knowledge: Understanding of basic marketing principles, including branding, target audience identification, and campaign development. 

• Adaptability and creativity: Social media is constantly evolving, so the ability to adapt to new trends and think creatively is essential. 

• Attention to detail: Social media requires meticulous attention to detail to ensure accuracy, consistency, and brand voice. 

Software & Tools: 

• Familiarity with social media management platforms (e.g., Hootsuite, MailChimp). 

• Experience with graphic design software (e.g., Adobe Photoshop, Canva). 

• Video editing skills (e.g., Adobe Premiere Pro, Final Cut Pro). 

• Analytics tools (e.g., Google Analytics, platform-specific analytics).