Communication & Digital Marketing Specialist

Role Overview

The Communication & Digital Marketing Specialist will be responsible for executing and optimizing communication strategies, media relations, digital marketing, and brand messaging in Portugal. This role will ensure that Specialized maintains a strong and engaging presence across digital platforms, media channels, and marketing communications.

Key Responsibilities

Communication & Media Relations

• Serve as the primary media contact for Portugal, handling press relations, interviews, and brand exposure.
• Develop and maintain strong relationships with journalists, influencers, and media partners.
• Track and analyze clipping reports to measure brand performance in the media.
• Ensure consistency in brand messaging and tone of voice across all channels.
• Specialized.com & Digital Content contact for the portuguese market
• Update product pages, blog posts, and landing pages to improve digital presence.

B2C & B2B Communication

• Develop and implement B2C communication strategies, including email marketing campaigns, product launches, and customer engagement initiatives.
• Create and distribute B2B newsletters to engage and inform retail partners about product updates, marketing activations, and company news.
• Collaborate with sales teams to ensure effective communication with key stakeholders.

Social Media & Digital Marketing

• Manage and oversee social media channels, ensuring continuous engagement with the Portuguese cycling community.
• Plan and execute social media campaigns, working with influencers, brand ambassadors, and athletes to maximize reach.
• Coordinate ads and design projects to enhance brand visibility across digital platforms.
• Monitor and analyze social media performance, providing insights and recommendations for improvement.
• Required Skills & Experience

• 2+ years of experience in communication, digital marketing, media relations, or social media management.
• Strong knowledge of the cycling industry and passion for the sport.
• Experience in content management, digital campaigns, and PR strategies.
• Excellent writing and communication skills.
• Strong understanding of social media trends and digital marketing analytics.
• Native in Portuguese and Fluency in English and Spanish (written and spoken) is required.